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2024-04-10
In the process of developing LED display screens from small spacing to micro spacing, the focus of competition for COB, IMD, and MIP technologies lies in which route can better achieve cost reduction, efficiency improvement, and quality improvement.
At the recently concluded Shenzhen ISLE exhibition, MIP packaging technology for LED displays became one of the most popular product routes. About 20 LED display screen manufacturers, 30% of which exhibited related products
From the MIP LED products released by various manufacturers, it can be seen that they have achieved full coverage of mainstream small pitch and micro pitch applications, mainly concentrated in P1.8-0.4.
In the past two to three years, cost and price have been the core topics in the LED display industry. In September 2023, Liade publicly announced that the cost of its P1.5-1.2 spacing LED using the MIP scheme was lower than the price of gold wire LED. In March of this year, upstream company Guoxing Optoelectronics released its P1.2 and P0.9 product price curves. It is expected that in the first quarter of 2024, the prices of these two specifications of products will decrease by 50% -60% compared to the first quarter of 2023. Among them, in terms of the current market demand for P1.2 specification display screen product LED module prices, MIP1010 products have decreased from nearly 30000 yuan/square meter at the beginning of 2023 to below 15000 yuan/square meter; The price of CHIP1010 product has decreased from 20000 yuan/square meter at the beginning of 2023 to less than 10000 yuan/square meter.
According to the Quarterly Analysis Report on the Small Space LED Display Market in Chinese Mainland released by RUNTO, in 2023, the average market price of small space LED display in Chinese Mainland will be 14300 yuan/square meter. Among them, the price of small pitch LED display screens with P ≤ 1.5 has decreased from 48000 yuan/square meter at the beginning of 2022 to 27000 yuan/square meter in the fourth quarter of 2023, a decrease of 42%.
The fierce market competition and the maturity of new packaging technologies have jointly promoted the miniaturization of LED displays. According to RUNTO data, in the small pitch LED display market in Chinese Mainland in 2023, the sales scale of P1.5 and below products will account for 61%, an increase of 5.3 percentage points over 2022; The shipment area increased by 47% year-on-year in 2022, and the proportion of shipment area increased by 6.2 percentage points.
Among them, the sales scale of the P1.4-1.1 interval is the largest, accounting for half of the P ≤ 1.5 market, and the shipment area has increased by 35% year-on-year. The sales volume of products with a spacing below P1.0 accounted for 9.7%, with an average quarterly growth rate of 1 percentage point or more.
RUNTO predicts that in 2024, the market sales of P1.5 and below displays in Chinese Mainland will reach 11.2 billion yuan, an increase of 19% year on year.
